Several Premier League clubs have now reportedly increased their interest in the Championship's top scorer, Ivan Toney.
Toney is leading the line in an impressive Brentford side, scoring 24 goals in the Championship so far this season, and reportedly has a £25 million price tag on him.
Reports have indicated that Newcastle United, Leicester City and West Ham United are all interested in signing the English forward, who joined Brentford at the start of the season from Peterborough United, off the back of scoring 24 goals in 32 League One games last season.
Toney left Newcastle for Peterborough in 2018, and it would be a tough ask for the Magpies to bring him back for £25 million, especially after selling him for just £650,000.
During his time at Newcastle, Toney made just four appearances in all competitions, being loaned out on numerous loan spells to clubs in League One, which eventually led to Toney becoming unhappy at St James's Park and wanted a permanent move elsewhere.
As a result, Leicester and West Ham are the frontrunners for the transfer, with the Foxes in particular being very interested in securing a deal with Brentford, seeing Toney as a potential long-term replacement for Jamie Vardy, who is now 34.
West Ham are eager to sign a striker to rotate Michail Antonio more regularly, as whilst the 30-year-old is a great forward, injuries have troubled him over the past few years, and when he is out, the Irons have not got a natural senior striker.
Brentford are keen to keep hold of the forward, but the amount of money being mentioned for the transfer might be enough to tempt them to sell, rather than to keep.