Murtough's Madness and how Manchester United's Transfer Strategy has changed


Murtough's Madness and how Manchester United's Transfer Strategy has changed
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This transfer window has been one of the most stressful ones in years for both Manchester United fans and the club itself.


This all started with tons of rumours before the window actually opened - which is always the case -, but every United fan out there wanted a player to be signed as quickly as possible.


Getting players for any price as quickly as possible was a method that previous United CEO Ed Woodward implemented to satisfy the fan base.


However, this season has been different.


The club went all of June without a single transfer, the first time this has happened since 2010.


But what did United actually do behind the scenes?


The club shortlisted a host of targets for each and every position and were in regular dialogues with their agents, but only a handful will progress to an advanced stage.


United don't have a specific cap in terms of their budget and will spend within their means, with player sales - if there are any - supplementing their spending. Salaries are factored into it, not just transfer fees.


New United Chief John Murtough is leading the recruitment process with expertise from the legal and finance departments for negotiations, and he has driven the appointments of Director of Data Science Dominic Jordan and Deputy Football Director Andy O'Boyle, who both share similar backgrounds.

An example of this different approach is the very long negotiation process of Barcelona's Frenkie de Jong, which ended up in a total transfer package of £69 million, with United paying £56 million up front and the rest in add-ons.


Murtough madness.


Next up is Tyrell Malacia, as while an offer from Lyon was all set to be accepted by Feyenoord, United stepped in and hijacked the move, going in for him for £14 million.


Had United first made contact to sign him, he would have cost closer to the £20 million mark. This indicates how United have taken a patient stance to their transfers and this has paid dividends.


Is this the start of a new era at Manchester United? It looks like it, but only time will tell.