The Serbian has been attracting plenty of attention from several European clubs this summer, but Fiorentina have him tied down to a contract until 2023, and they also want to extend his stay at the club even more.
Fiorentina will not be keen to let go of Vlahovic for cheap to Juventus this summer, especially since they lost Federico Chiesa to the Bianconeri last summer, with the Italian joining on an initial two-year loan that would then be made permanent for €40 million once his loan expires.
Despite this, the COVID-19 pandemic has brought about plenty of financial challenges, and selling Vlahovic might be a decision that is out of Fiorentina's hands this summer.
Additionally, the report also claims that Juve will move for Vlahovic if Cristiano Ronaldo is sold this summer, with the Portuguese international's wages possibly being too high for him to stay.
If Ronaldo leaves, his huge wages would be off the wage-bill, meaning Juve would be free to sign other players like Vlahovic.
Failing to offload Ronaldo would not allow Vlahovic to go to Juventus, meaning it would be more likely that the Serbian will end up joining Sevilla.
Vlahovic had an outstanding campaign for Fiorentina last season, bagging 21 goals and two assists in 37 Serie A games, being directly involved in 49 percent of Fiorentina's league goals this season.